Cafe thinking

Comment • reviews • Nordic Noir • whimsy

Margaret Thatcher vs British Airways: a tale of tailfin trauma

The final instalment of our Margaret Thatcher trilogy focuses on brand. Every brand is owned by its customers. This makes life hard for brand managers, but the challenge is most … Continue reading

22 April 2013 · 1 Comment

George Entwistle is right to go

In times of crisis, an organisation’s leaders need to be all over it At this point, we don’t really know how long lasting will be the effects of the current … Continue reading

11 November 2012 · Leave a comment

Hall’s well in Kentwell

The ‘curious county’ is not short of beautiful piles to visit. A stone’s throw away from this keyboard are oodles of medieval churches, the world famous Flatford Mill, the Lavenham … Continue reading

28 October 2012 · Leave a comment

Tesco in trouble

The storm over Tesco’s involvement in workfare is a sign of deeper problems for the brand Tesco are only one of a large number of organisations taking part in the … Continue reading

17 February 2012 · 1 Comment

Who’s the best SME marketer in the Archers? Step forward Jolene

During the last few months, the Archers has seemed like an everyday story of country marketing folk. It seems like there isn’t a problem that can’t be solved by social … Continue reading

9 February 2012 · 7 Comments

Argos = Apple. Is that really what they mean?

There’s lots of noise online right now about the Christmas TV ads of John Lewis, M and S and even Morrisons, but I’d like to refer you to the humble … Continue reading

17 November 2011 · 1 Comment

Reasons to love Waitrose, part 2.0

Brands, remember this: often, it doesn’t take too much effort – you have us at hello. I for one can be easily pleased, and I’m not unusual. Yesterday, the team … Continue reading

1 March 2011 · 4 Comments

The England football team

Branding’s all about consistency, so let’s hear it for the England team. The USA game gave us everything we love from the Three Lions – a solid performance marred by … Continue reading

16 June 2010 · Leave a comment