Cafe thinking

Comment • reviews • Nordic Noir • whimsy

Margaret Thatcher vs British Airways: a tale of tailfin trauma

The final instalment of our Margaret Thatcher trilogy focuses on brand. Every brand is owned by its customers. This makes life hard for brand managers, but the challenge is most … Continue reading

22 April 2013 · 1 Comment

The tragic tale of the Twunfollow threat

A long while ago, I held a meeting with a potential supplier. In the tradition of Simon Bates’ Our Tune, let’s call them Fred. I liked Fred’s work very much … Continue reading

18 February 2013 · 2 Comments

Hall’s well in Kentwell

The ‘curious county’ is not short of beautiful piles to visit. A stone’s throw away from this keyboard are oodles of medieval churches, the world famous Flatford Mill, the Lavenham … Continue reading

28 October 2012 · Leave a comment

Muddled Morrisons are still too mediocre

Investing in your brand is money down the drain if your staff aren’t interested Morrisons are by far my least favourite of the big four supermarkets. I find their stores … Continue reading

7 October 2012 · Leave a comment

Whimsical Waitrose are spot on

A rather lovely brand extension On Friday I saw one for the first time: a ‘little Waitrose’. A bittersweet moment, for the store takes the place of what used to … Continue reading

7 October 2012 · Leave a comment

Tesco in trouble

The storm over Tesco’s involvement in workfare is a sign of deeper problems for the brand Tesco are only one of a large number of organisations taking part in the … Continue reading

17 February 2012 · 1 Comment

Who’s the best SME marketer in the Archers? Step forward Jolene

During the last few months, the Archers has seemed like an everyday story of country marketing folk. It seems like there isn’t a problem that can’t be solved by social … Continue reading

9 February 2012 · 7 Comments

Argos = Apple. Is that really what they mean?

There’s lots of noise online right now about the Christmas TV ads of John Lewis, M and S and even Morrisons, but I’d like to refer you to the humble … Continue reading

17 November 2011 · 1 Comment

Reasons to love Waitrose, part 2.0

Brands, remember this: often, it doesn’t take too much effort – you have us at hello. I for one can be easily pleased, and I’m not unusual. Yesterday, the team … Continue reading

1 March 2011 · 4 Comments

Domi No Pizza – or how to burn a brand

Here in the beautiful flatlands we are disadvantaged in only one regard. Only one local food emporium will deliver. So every now and again it’s a 30 minute round trip … Continue reading

24 February 2011 · 1 Comment