Gordon’s ghost still haunts Prince George
Osborne’s budget is a tribute to Machiavelli – and Brown Reaction to George Osborne’s Budget has been mixed. From some sections of the press there has been predictable delight that … Continue reading
Everton go motto potty! How not to change your logo
The protests lasted four days before the self-styled ‘People’s Club’ gave in. In years to come, the 2013/2014 Everton Football Club badge will be remembered for the hamfistedness of its … Continue reading
New Crystal Palace FC badge scores with the fans
A masterclass in stakeholder management Crystal Palace have unveiled their new badge. The Championship side will introduce the new design with effect from the 2013/2014 season (by which point it … Continue reading
Margaret Thatcher vs British Airways: a tale of tailfin trauma
The final instalment of our Margaret Thatcher trilogy focuses on brand. Every brand is owned by its customers. This makes life hard for brand managers, but the challenge is most … Continue reading
The tragic tale of the Twunfollow threat
A long while ago, I held a meeting with a potential supplier. In the tradition of Simon Bates’ Our Tune, let’s call them Fred. I liked Fred’s work very much … Continue reading
Muddled Morrisons are still too mediocre
Investing in your brand is money down the drain if your staff aren’t interested Morrisons are by far my least favourite of the big four supermarkets. I find their stores … Continue reading
Whimsical Waitrose are spot on
A rather lovely brand extension On Friday I saw one for the first time: a ‘little Waitrose’. A bittersweet moment, for the store takes the place of what used to … Continue reading
Argos = Apple. Is that really what they mean?
There’s lots of noise online right now about the Christmas TV ads of John Lewis, M and S and even Morrisons, but I’d like to refer you to the humble … Continue reading
Would the real David Cameron do stand up?
This blog, like just about every other one, predicted difficult times for the Liberal Democrats brand. While the Barnsley Central byelection result perhaps shows this at its most acute, there … Continue reading
Reasons to love Waitrose, part 2.0
Brands, remember this: often, it doesn’t take too much effort – you have us at hello. I for one can be easily pleased, and I’m not unusual. Yesterday, the team … Continue reading
