Cafe thinking

Comment • reviews • Nordic Noir • whimsy

Gordon’s ghost still haunts Prince George

Osborne’s budget is a tribute to Machiavelli – and Brown Reaction to George Osborne’s Budget has been mixed. From some sections of the press there has been predictable delight that … Continue reading

14 July 2015 · Leave a comment

Margaret Thatcher vs British Airways: a tale of tailfin trauma

The final instalment of our Margaret Thatcher trilogy focuses on brand. Every brand is owned by its customers. This makes life hard for brand managers, but the challenge is most … Continue reading

22 April 2013 · 1 Comment

The tragic tale of the Twunfollow threat

A long while ago, I held a meeting with a potential supplier. In the tradition of Simon Bates’ Our Tune, let’s call them Fred. I liked Fred’s work very much … Continue reading

18 February 2013 · 2 Comments

Muddled Morrisons are still too mediocre

Investing in your brand is money down the drain if your staff aren’t interested Morrisons are by far my least favourite of the big four supermarkets. I find their stores … Continue reading

7 October 2012 · Leave a comment

Whimsical Waitrose are spot on

A rather lovely brand extension On Friday I saw one for the first time: a ‘little Waitrose’. A bittersweet moment, for the store takes the place of what used to … Continue reading

7 October 2012 · Leave a comment

Argos = Apple. Is that really what they mean?

There’s lots of noise online right now about the Christmas TV ads of John Lewis, M and S and even Morrisons, but I’d like to refer you to the humble … Continue reading

17 November 2011 · 1 Comment

Would the real David Cameron do stand up?

This blog, like just about every other one, predicted difficult times for the Liberal Democrats brand. While the Barnsley Central byelection result perhaps shows this at its most acute, there … Continue reading

5 March 2011 · 1 Comment

Reasons to love Waitrose, part 2.0

Brands, remember this: often, it doesn’t take too much effort – you have us at hello. I for one can be easily pleased, and I’m not unusual. Yesterday, the team … Continue reading

1 March 2011 · 4 Comments

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